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Insights on CTV, AI, performance media, creative strategy, and the math behind measurable growth — for brands that want streaming to do more than spend budget.
Featured CTV News Post
Why CFOs Hate CTV — and Why They're Wrong About It
Cory Poccia
Nobody Half-Watches a Game 5 — Why Live Sports Is the Most Premium Inventory in CTV, and Why the Action It Drives Is Real
Cory Poccia
"Chat Is Dead." The Search Box Is Next. And That's the Best News Brand Advertising Has Had in a Decade.
**250-character description** AI agents are changing advertising. As search and buying get automated, brands can no longer rely on clicks alone. The next advantage belongs to brands customers remember before they ask AI to buy.
MONDAY JOE™ SERIES 5/11/2026: Stop Blaming the Car Salesman When the Loan Gets Denied — Why Cost Per Session Is the Most Honest CTV KPI
CS & Co. Marketing Studio Published on: 12/05/2026Why CPS is CTV's real KPI. Stop blaming the car salesman when the loan officer denies the deal.
CTV vs Affiliate Marketing: Efficiency Today vs Opportunity Tomorrow
by: CS & Co. Marketing StudioMONDAY JOE™ SERIES 5/11/2026: Stop Blaming the Car Salesman When the Loan Gets Denied — Why Cost Per Session Is the Most Honest CTV KPI
CS & Co. Marketing Studio Published on: 12/05/2026Why CPS is CTV's real KPI. Stop blaming the car salesman when the loan officer denies the deal.
LATEST NEWS
The Empty House Myth: Why a Holiday Weekend Like the Fourth of July Is One of the Most Overlooked Windows in CTV
Cory Poccia Published on: 02/07/2026Comscore found streaming's share of ad time RISES through the holidays while cable's falls. So why do advertisers still go dark on the Fourth of July? The empty-house myth, and the cheap, captive CTV audience it leaves on the table.
Channel 3, Channel 5, Channel 8, Channel 13 — But Globally: Why Dana White Just Explained the Future of Advertising Better Than Any Analyst Alive
Published on: 28/06/2026
Cannes Lions 2026: The Year the Machine Learned to Sit Down and the Human Stood Back Up
Published on: 26/06/2026
Are You Ready for Prime Day, or Are You Just Bidding Against Everyone Who Is?
Published on: 23/06/2026
Nobody Half-Watches a Game 5 — Why Live Sports Is the Most Premium Inventory in CTV, and Why the Action It Drives Is Real
Published on: 15/06/2026
Don't Be the Last Dog to the Bowl — Why the Brands Learning CTV Now Will Own It Later
Published on: 12/06/2026
"Chat Is Dead." The Search Box Is Next. And That's the Best News Brand Advertising Has Had in a Decade.
Published on: 10/06/2026
Are You Giving the Cash Register Credit for the Sale? Why Search and Direct Are Gateways for CTV — Not Competitors to It
Published on: 06/06/2026
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© 2026 CS & Co. Marketing Studio™ — A division of Mainstream Entertainment Group Inc. — All rights reserved.